Twitter has rebranded “Tremendous Follows” to “Subscriptions”. The corporate’s CEO Elon Musk introduced this rebranding on Thursday. He additionally detailed the phrases of the subscription service that was initially introduced in February 2021 earlier than going reside in September of that yr.
Twitter launched Tremendous Follows as a brand new method for creators to generate profits on the platform. It’s a subscription service that lets customers pay a month-to-month price to their favourite creators for entry to unique tweets, Areas, and different types of content material. Creators can provide three subscription tiers ($2.99, $4.99, or $9.99 monthly) with various perks.
Over two years into its launch, Twitter’s Tremendous Follows characteristic doesn’t appear to have gained a lot traction. Now, the corporate is seemingly giving it a renewed push, starting with giving the service a extra simple identify. creators can apply for the Subscriptions program from the Monetization part beneath the Skilled instruments menu within the app’s sidebar (Extra button on the net model).
On a support page, Twitter notes that Subscriptions are presently restricted to creators within the US. Furthermore, you will need to have a minimum of 10,000 followers, have tweeted a minimum of 25 instances previously 30 days, and be 18 years or older to be eligible for it. Your account additionally should have been energetic for greater than three months and have a verified e mail deal with. Different necessities embrace a bio, a profile image, and a header picture.
Twitter won't take a income lower from Subscriptions for a yr
As for earnings, Musk says Twitter won't maintain any income generated via Subscriptions for a minimum of a yr. Creators will get all the cash after deducting Play Retailer (Android) and App Retailer (iOS) charges. For subscriptions introduced via the net, Twitter will solely deduct cost processing charges. “We may even assist promote your work. Our aim is to maximise creator prosperity,” Musk said.
Whereas Twitter Subscriptions aren’t accessible to creators outdoors the US, customers in Canada, New Zealand, and Australia can even purchase subscriptions. The charges stay the identical ($2.99, $4.99, or $9.99 monthly) throughout Android, iOS, and the net, although creators will get extra for those who subscribe via the latter platform. Nevertheless, you may’t view subscriber-only content material on the net. You could use Twitter’s cellular apps to see these unique tweets.
Twitter says it plans to supply “newsletters and different Twitter options as potential bonus content material” for subscribers sooner or later. That’s a bit of odd contemplating the corporate not too long ago shut down Revue, the publication platform it acquired in 2021. It stays to be seen whether or not Twitter’s re-branded subscription service lures extra creators to the platform.